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Executive Communications Group's trainers are experienced media industry insiders who will fully prepare you for appearances on
television and radio and for interviews by newspaper, magazine and trade press reporters. They skillfully combine discussions about media attitudes and practices with on-camera interview role-playing, feedback and
critique. Each session is custom-tailored to simulate the actual media program format and content you are likely to encounter. Participants will learn how to do the following:
- Direct and control the interview
- Talk in 15-second "sound bites"
- Speak in quotable quotes
- Hold audience attention
- Build trust and rapport with media experts
- Maximize media coverage
- Respond in crisis situations
- Handle difficult questions and reporters' tricks
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